TOKYO SUBWAY STRAPS SEND ADS TO SMARTPHONES
Japanese advertising company Shunkosha has developed a new surface for interactive advertising in the Tokyo subway. Called ‘Strappy,’ the program has been running as an experiment for the past few weeks and uses FeliCa near field communication (NFC) technology to send the user’s phone to a URL when touched
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TOKYO SUBWAY STRAPS SEND ADS TO SMARTPHONES Japanese advertising company Shunkosha has developed a new surface for...
company, Shunkosha,...subway handles sends a url...touched....
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