Alfred Man

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TOKYO SUBWAY STRAPS SEND ADS TO SMARTPHONES


Japanese advertising company Shunkosha has developed a new surface for interactive advertising in the Tokyo subway. Called ‘Strappy,’ the program has been running as an experiment for the past few weeks and uses FeliCa near field communication (NFC) technology to send the user’s phone to a URL when touched
Full Story: PSFK

Proximity advertisement

    emergentfutures:

    TOKYO SUBWAY STRAPS SEND ADS TO SMARTPHONES

    Japanese advertising company Shunkosha has developed a new surface for interactive advertising in the Tokyo subway. Called ‘Strappy,’ the program has been running as an experiment for the past few weeks and uses FeliCa near field communication (NFC) technology to send the user’s phone to a URL when touched

    Full Story: PSFK

    Proximity advertisement

    Source: emergentfutures
    • June 12, 2012 (9:55 pm)
    • 126 notes
    • #ads
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      TOKYO SUBWAY STRAPS SEND ADS TO SMARTPHONES Japanese advertising company Shunkosha has developed a new surface for...
    18. philipchun reblogged this from emergentfutures and added:
      company, Shunkosha,...subway handles sends a url...touched....
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